lead generation

lead generation
1) марк. определение круга [составление списка\] потенциальных потребителей* (деятельность по выявлению потенциальных потребителей товаров или услуг, напр., проведение опросов или приобретение списка участников отраслевой конференции)
See:
2) марк. = two-step selling

Англо-русский экономический словарь.

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